WHAT WE DO
we get under the skin of our clients’ brands to fully understand the brand personality and positioning. an in-depth analysis of the product and fragrance portfolio is conducted to fully understand the strengths, weaknesses and potential gaps. we combine this learning with our clients’ ambition for the brand to help develop robust and successful fragrance brand strategies
it takes years of training and working relentlessly with perfumers and consumers around the world to develop the expertise that can make the difference between a standard fragrance and a fragrance that connects powerfully and emotionally with the consumer. in-house fragrance expertise can be limited and true talent hard to attract and even harder to retain. companies increasingly outsource this expertise and we are delighted to partner with our clients to create winning fragrances for their projects
fragrance and product portfolio management can be complex. we cut through the complexity to provide focus and solutions that deliver greater efficiency and value
brandscents work with our clients to ensure that they engage with the most appropriate fragrance house for a given project. we can manage the briefing process and resources to help clients deliver the best outcome for brand growth and success
as regulatory compliance becomes ever more important we can ensure that our clients stay ahead of the curve and have the right programmes in place to future-proof their portfolios
brandscents has a proven track record in Smart Portfolio Management. we analyse category fragrance portfolios and create a robust process that maps how companies can improve fragrance quality AND significantly reduce costs
working with your teams and suppliers we can make a dramatic difference to the way you manage fragrance, develop fragrances and deliver value. we call it the Transformative Value Process (TVP)
a compelling fragrance claim or instore demo can increase sales of a product by over 150%. brandscents partners with client teams to develop differentiating claims and demos
the way consumers shop is changing, and increasingly clients find they need to adapt their offering for e-commerce channels. selling without smelling demands a new approach to bring fragrance to life in a virtual world
brandscents collaborates with creative agencies to engage with consumers in a powerfully sensorial way to enhance the fragrance and product experience